X-Pand! GmbH
1. Company History
The consulting company X-pand ! ltd. was founded in the year 1997 in the Swiss canton of Zug. Since 1999 the Managing Director and the co-owner of the company is Mr. Alexander Hartung. The same year the company became an integral part of EFC European Franchise Consultancy Group (EFC Group) – the great European Group of franchise-consulting companies, having its headquarters in Zug.
The major specialization of X-pand ! ltd. within EFC Group was the consulting services for dynamic and innovative franchise enterprises with the focus on European expansion of franchise-systems.
From 2004 X-pand ! ltd. became the partner of franchise-net Group. At this moment the company has successfully taken over the management and supervision of the internet-portal franchise-net Italy and, later on, the marketing development of French franchise-net site.

2. Cooperation with franchise-net Group
a. Coordination of web portals
In 2006 following the reorganization of franchise-net Group’s managerial structure, X-pand ! ltd. has been assigned the task of the coordination and management of various national franchise-net partners` activities.
b. International Development
The company’s name “X-pand ! ltd.” truly reflects its new strategic assignment – the promotion of the global expansion of franchise-net Group.
The main objective is to position franchise-net as the leading European internet portal specialized in franchising, self-employment and start-up. In September 2006 the conclusion of the new oversees agreements with such strategically important countries as Argentina and Uruguay has become the first step for franchise-net developing as the online business platform Number 1 in the whole world!
In order to reinforce the importance of the franchise-net network worldwide, the company started the implementation and development of the new CMS software, which is constantly updated.
A close collaboration between X-pand ! ltd. and IT-Direkt Business Technologies (based in Berlin) has started. IT-Direkt Business Technologies is well known as one of the leading software providers in Germany.
Consequently the new software has been skillfully designed to maximize the user-friendliness of all franchise-net web portals, as well as the facilitation of the system adoption by other national franchise-net partners and its uniform practical daily application.
c. International Sales
Most of franchise-net customers are working internationally. Having successfully built franchise networks in their home countries many franchisors are looking for the possibilities to expand abroad.
franchise-net is the right partner to assist the strategic international expansion!
franchise-net is able to offer a huge variety of services, starting from a publication of a company’s online fact sheet on franchise-net web sites, to a professionally designed marketing campaign for the target country and new financial and real-estate partners search.
Mrs. Julija Ivanova, X-pand ! GmbH International Sales Manager, is always available for clients assistance and professional consultations both via email ivanova@franchise-net.com and telephone.
3. Contact details
For further information and details please contact
Mr. Alexander Hartung
Phone: +41-41-725.24.74
Fax: +41-41-725.24.34
hartung@franchise-net.com
x-pand@franchise-net.com